To beauty buffs and die-hard makeup aficionados, Anastasia needs no introduction. Her “Anastasia Beverly Hills” salons and products revolutionized the cosmetics industry by creating a then-unheard-of niche devoted to something most never gave a second thought to—eyebrows. Brows are now a multimillion-dollar category in the beauty industry, thanks to her trailblazing concept. This year marks the 25th anniversary of Anastasia Beverly Hills, and to fully understand the scope of her rise to a globally recognized mononym with a beauty empire, Anastasia takes us back to the start.
